Hello, I am Julie the founder and designer of this one-woman label Madame A. that I started in 2019.

Graduating from a master degree in business in Marseille, France in 2015, I have been passionate about design & fashion since I was a little girl and have always wished to work in this world.

After a few years in the corporate world, I felt like I needed to put my energy into my own passion project.

Lingerie was evidence for me. Buying lingerie as young women with mum & sister was something that would bring me joy and confidence. I always felt like the lingerie a woman buys for herself is a true & authentic act of love. It is the first layer we put on in the morning and the only piece of clothing hidden underneath that brings us the poesy & charm to go on with our day!

Sustainability & Ethics are core values of the brand and it is through Maison Madame A. that I have the feeling to succeed in expressing my convictions & beliefs. I am very committed to creating long lasting intemporal pieces from eco-friendly fabrics at the right price. I cherish the people involved with the brand as sustainability is also a matter of love & people & kindness. For more on our sustainable practices,  click here!